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Sony hasn’t changed its mind about holding back its first-party games from Xbox Game Pass-style day-one launch on PS Plus.
“We’re happy with our strategy,” PlayStation subscription boss Nick Maguire tells GamesIndustry.biz. “Putting games in a bit later in the life cycle has meant that we can reach more customers 12, 18, and 24 months after they have been released. We’re seeing customers still get excited about those games and jumping in. For us, that’s working. Occasionally, there will be an opportunity to invest in a day-and-date like Stray and we will jump on those when they come in. But for us, letting those [first-party] games go out to the platform outside the service first… that’s working, and that will continue to be our strategy moving forward.”
That’s pretty much the same line Sony’s been putting forth since the relaunch of PS Plus last year. CEO Jim Ryan said at the time that putting first-party games up on the subscription day and date would cause “that virtuous cycle” to be broken. Ryan did leave the door open to that strategy changing in the future, but it seems the time has not yet come.
Of course, PS Plus does feature some day-one releases – just not of first-party games. Maguire notes that one such release is the service’s biggest success story: “Stray has brought in the highest number of players that have accessed that title over the first 12 months.” A post-launch first-party addition, the multiplayer Ghost of Tsushima: Legends got the other significant subscription metric, with the “highest number of hours of gameplay.”
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